There are many instances where the strategic customer does not use the product themselves. Purchasing of gifts is an obvious example. Also within organisations managers are buying plant, equipment, software on behalf of those who use them in organisations – they are the strategic customer – but not the user...
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In the public sector the strategic customer is very often the ‘body’ who controls the funds or authorises use rather than the user of the service. So family doctors are the strategic customers of pharmaceutical companies and so on. 2.4.4 Understanding what customers value – critical success factors Although the concept of market segments is useful, managers may fail to be realistic about how markets are segmented and the strategic implications of that segmentation...
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Ebay There is a listing fee which can vary depending on the features selected, and it is payable regardless if sales is successful or not. If the sale is successful there are additional fees in form of commission and this fee is calculated based on the final sales value of the item...	2 / 297
Ebay This is discouraging for a small business and it could lead to the larger companies creating a monopoly	1 / 275
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