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Essay heading: Strategy to increase sales of repertoire brands
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Issue: Business
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Date added: July 11, 1999
No of pages / words: 3 / 583
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48) and Kennedy and Ehrenberg (2000, p. 3). Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers...
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3, no. 1, pp. 73-82. Buzzell, RD, Gale, BT, Sultan, RGM 1975, ?Market share - a key to profitability', Harvard Business Review, vol. 53, no. 1, pp. 97-106. Currim, IS & Schneider, LG 1991, ?A taxonomy of consumer purchase strategies in a promotion intensive environment', Marketing Science, vol. 10, no...
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General issues of this essay:
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