48) and Kennedy and Ehrenberg (2000, p. 3).
Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers... displayed 300 characters
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3, no. 1, pp. 73-82.
Buzzell, RD, Gale, BT, Sultan, RGM 1975, ?Market share - a key to profitability', Harvard Business Review, vol. 53, no. 1, pp. 97-106.
Currim, IS & Schneider, LG 1991, ?A taxonomy of consumer purchase strategies in a promotion intensive environment', Marketing Science, vol. 10, no... displayed next 300 characters
cited in Harris & Ogbonna 2003, p. 487).
In conclusion, it has been shown from the above that the province of marketing clearly encompasses the management of people, processes and physical environment of businesses within organizations
American Marketing Association 2006, Dictionary of marketing terms...
All these strategies are mainly to help customers realize that your product is what they want.
A good marketing plan also needs clear objectives that state your plan to help you accomplish your goals...
In fact, this quadrant of the matrix has been referred to by some as the "suicide cell". However, diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return...
Another important thing to remember when using marketing strategies are its consequences of being realistic. For example there is no reason for high quality marketing, if there are no products to produce...
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