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48) and Kennedy and Ehrenberg (2000, p. 3).
Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers... displayed 300 characters
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3, no. 1, pp. 73-82.
Buzzell, RD, Gale, BT, Sultan, RGM 1975, ?Market share - a key to profitability', Harvard Business Review, vol. 53, no. 1, pp. 97-106.
Currim, IS & Schneider, LG 1991, ?A taxonomy of consumer purchase strategies in a promotion intensive environment', Marketing Science, vol. 10, no... displayed next 300 characters
All these strategies are mainly to help customers realize that your product is what they want.
A good marketing plan also needs clear objectives that state your plan to help you accomplish your goals...
cited in Harris & Ogbonna 2003, p. 487).
In conclusion, it has been shown from the above that the province of marketing clearly encompasses the management of people, processes and physical environment of businesses within organizations
BIBLIOGRAPHY
American Marketing Association 2006, Dictionary of marketing terms...
Another important thing to remember when using marketing strategies are its consequences of being realistic. For example there is no reason for high quality marketing, if there are no products to produce...
It also involves persuading new customers to travel with SriLankan Air Taxi and persuading existing customers to keep travelling with SriLankan Air Taxi using advertising, internet marketing, and sales promotions...
48) and Kennedy and Ehrenberg (2000, p. 3).
Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers...
In most cases firms end up in price wars. Instead, they claim a best cost strategy is preferred. This involves providing the best value for a relatively low price...
