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Essay heading: Strategy to increase sales of repertoire brands
 
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Issue: Business
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Date added: July 11, 1999
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No of pages / words: 3 / 583
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48) and Kennedy and Ehrenberg (2000, p. 3). Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers...
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3, no. 1, pp. 73-82. Buzzell, RD, Gale, BT, Sultan, RGM 1975, ?Market share - a key to profitability', Harvard Business Review, vol. 53, no. 1, pp. 97-106. Currim, IS & Schneider, LG 1991, ?A taxonomy of consumer purchase strategies in a promotion intensive environment', Marketing Science, vol. 10, no...
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General issues of this essay:
 
A Communications Framework to Evaluate Sales promotion strategy   A proposal for a new market strategy for the Thomas Burberry London perfume range   Aldi Market Entry Strategy   European Corporate Strategy For Market Entry Mode   Flavored Mineral Water Strategy ? Japanese Market   How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.   Market Analysis & Strategy of Axe Deos in India   Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment   Proposed Market Entry Strategy for Tesco - Indian Retail Food Market   Sales Strategy Of Toyota In India   Selecting A Global Target Market Strategy   Strategy to increase sales of repertoire brands   which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...   Leadership Strategy Sales   Value Aligning Activities To Obtain Increase In Sales And Productivity  
 
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48) and Kennedy and Ehrenberg (2000, p. 3). Finally, as Hammond, Ehrenberg and Goodhardt (1996, p. 48) notes, "All the world's your oyster"; and from our understanding of the nature of repertoire market, we can conclude that "mass marketing" strategy is the preferred strategy to increase sales and gain market share through seeking new customers...
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