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Issue:

Business

 

Written by:

Stanley L

 

Date added:

April 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

30 / 8339

 

Was viewed:

8244 times

 

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Essay content:

On the other hand, international power player Coca-Cola, although still the world’s #1 brand, saw its value drop by 13%. And technology brands did quite well— Microsoft, IBM, Intel, and Nokia placed second through fifth—not at all foreshadowing the precipitous crash in their stock prices about half a year after the study findings were released...
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Overall, notes marketing writer Jane Bainbridge in Marketing [20 July 2000], Interbrand’s second annual study of this kind reveals not only that global brands are “stable assets,” but also that “the most valuable brands are global.” In fact, she argues, “to have a billion-dollar brand, a company has to be global...
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