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Subculture

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Issue:

Business

 

Written by:

Barbara H

 

Date added:

December 22, 2012

 

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Grade:

A

 

No of pages / words:

9 / 2420

 

Was viewed:

901 times

 

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Essay content:

It has sharpened the competition between the companies, making the latter fight severely for their existing and potential customers. Therefore, it is absolutely necessary to identify significant problems that might be an obstacle in communicating with young people from Europe to be able to work out successful marketing campaigns...
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Thus, it increases their personal purchasing power; ? Youth's perception of the world is different from their previous generations. Therefore, particular communication tools are needed to appeal to their feelings and tastes. Regarding all the reasons stated above, it is necessary to distinguish two sets of factors that might influence marketing programs for young people across Europe these includes objective factors and subjective ones...
displayed 300 characters

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