Summary & Critique about Article the Science of Desire

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Issue:

Business

 

Written by:

Joan C

 

Date added:

December 20, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

8 / 1966

 

Was viewed:

3914 times

 

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Essay content:

Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius S50. Later, as the company’s wish, the S50 became one of the hottest sellers in that season...
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The key of ethnographer’s work is a deeper understanding of customers than what does traditional research. Sometimes, people have unarticulated desires, but traditional research or survey cannot find these desires. Company should closely observe people where they live and work, and find out what they prefer but they do not aware yet...
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