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Essay

Supply and Demand

Essay specific features

 

Issue:

Business

 

Written by:

David K

 

Date added:

November 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 466

 

Was viewed:

4941 times

 

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Essay content:

The article I chose was written in 2004. Kim Korth's article on the new realties of supply and demand in the automotive industry discusses how the healthy buying appetite of the American consumer has begun to make it very difficult for OEM's (original equipment manufacturer) to reduce time and costs, while satisfying consumer demands...
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The article examines the automotive industry's attempt to keep up with consumer trends that are requiring OEM's to produce shorter product lifestyles with lower annual vehicle volumes. I can personally attest to the increase in production of new models by the automotive industry, then in 2004. In the past, the life cycle of a new model automobile was four to five years, while today the life cycle is two to three years, with an annual volume reduction from 200,000 to 100,000 unit-plus-annual volumes (Korth, 2004)...
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