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Essay heading: Swot Analysis
 
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Issue: Literature
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Date added: July 2, 2007
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No of pages / words: 8 / 2089
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The introduction of new products will greatly influence Apple Ipod. • Overseas Influences: The breaking down of barriers between countries can increase the sales of the new Apple Ipod, as more people are made aware of the product. • Demographic Patterns: Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact appeal to them...
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Sales are growing rapidly and profits are rising quickly, however competition is increasing as competitors are more cognisant of the tactics of Apple Ipod i.e. using new features to market their product. During this stage there are also opportunities for wider distribution, which will result in higher sales...
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Apple'S Ipod
iPod can play several audio file formats including MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible audiobook, and Apple Lossless. The iPod photo introduced the ability to display JPEG, BMP, GIF, TIFF, and PNG image file formats...
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The marketing mix (product, price, place, and promotion) will be analyzed. Finally, the marketing department's organization will be studied. Challenges Finding enough specific data Availability of information on competing products Discrepancies in data found References Wikipedia...
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This includes a customer base that is devoted to the company and its brand, particularly in the United States. • Fortune magazine named Apple the most admired company in the United States • Strenghts: IPod Nano comes in 9 different colors, “Genius” feature (finds what you listen to and then finds artists of the same genre to make a playlist), ITunes, and is available in 8 &16 GB models...
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An example of a successful re-invention is Apple’s ipod. There were many mp3 players out in the market, however the iPod took people by storm and is the latest in fashion and trends...
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