The introduction of new products will greatly influence Apple Ipod.
• Overseas Influences: The breaking down of barriers between countries can increase the sales of the new Apple Ipod, as more people are made aware of the product.
• Demographic Patterns: Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact appeal to them... displayed 300 characters
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Sales are growing rapidly and profits are rising quickly, however competition is increasing as competitors are more cognisant of the tactics of Apple Ipod i.e. using new features to market their product. During this stage there are also opportunities for wider distribution, which will result in higher sales... displayed next 300 characters
The marketing mix (product, price, place, and promotion) will be analyzed. Finally, the marketing department's organization will be studied.
Finding enough specific data
Availability of information on competing products
Discrepancies in data found
(Selective Distribution- Perreault & McCarthy, p. 259-260) I also believe that the target market wants exceptional customer service; they want help when they need it, they want value and quality, and they want the product to meet their expectations...
This will allow the business to directly measure the success of the campaign by observing the sales rate of the promotional tool.
Distribution channels – Apple Ipod will use indirect distribution where an intermediary organisation will be involved in the process...
This includes a customer base that is devoted to the company and its brand, particularly in the United States.
• Fortune magazine named Apple the most admired company in the United States
• Strenghts: IPod Nano comes in 9 different colors, “Genius” feature (finds what you listen to and then finds artists of the same genre to make a playlist), ITunes, and is available in 8 &16 GB models...
iPod can play several audio file formats including MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible audiobook, and Apple Lossless. The iPod photo introduced the ability to display JPEG, BMP, GIF, TIFF, and PNG image file formats...
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