Open market for new competition Location ? see map in appendix Start-up cash drain ? initial risk was high for the investors. Fringe sport ? new target markets are available to find and exploit. Competitor intentions ? offering outdoor bouldering in the peak district. Employee knowledge of the sport ? climbers and route setters are the best in the market...
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Marketing ? no marketing is performed by the business. Government lottery Funding possibilities. Seasonality ? good summer Acknowledged by Richard Cabourn. Exterior signage ? None is shown, this could lose the "impulse" market. Opening a new centre in Bristol. Failure of the Bristol business could negatively impact on Sheffield venue...
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