Target Your Brand

Essay specific features

 

Issue:

Business

 

Written by:

David H

 

Date added:

October 4, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1834

 

Was viewed:

820 times

 

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Essay content:

Yet puzzlement remains on what strategies, what roles will work in communities where alternatives are so readily available. A cue from corporate America is to deal with a changing competitive structure by more effectively managing the brand the library holds in the community. A slippery concept that's often confused and misused, a brand is the definition of your institution that exists in the mind of the customer, says Chris Pulleyn, chief executive officer of Buck & Pulleyn, a Rochester, NY–based agency specializing in brand strategy...
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A slippery concept that's often confused and misused, a brand is the definition of your institution that exists in the mind of the customer, says Chris Pulleyn, chief executive officer of Buck & Pulleyn, a Rochester, NY–based agency specializing in brand strategy. Your library's brand is the space you've captured in the minds of customers—it's all the things that come to mind, all the expectations they have, when they hear the word library...
displayed 300 characters

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