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Telecommunication
Essay specific features
Written by:
Loretta B
Date added:
August 16, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1797
Was viewed:
7987 times
Rating of current essay:
Essay content:
IMC builds a strong brand identity in the market-place by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all [marketing communications] venues. It means that your PR materials say the same thing as your direct-mail campaign, and your advertising has the same ?look and feel?as your Web site...
displayed 300 characters
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IMC builds a strong brand identity in the market-place by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all [marketing communications] venues. It means that your PR materials say the same thing as your direct-mail campaign, and your advertising has the same ?look and feel?as your Web site...
displayed 300 characters
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