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Tesco

Essay specific features

 

Issue:

Business

 

Written by:

Herminia B

 

Date added:

December 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2067

 

Was viewed:

6819 times

 

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Essay content:

It also tries to assign the importance of the Location in comparison to other elements of the retail Marketing Mix. 2. Background 2.1 Tesco Profile: Tesco plc is a UK-based international grocery retail chain. Tesco now controls just over 30% of the grocery market in the UK. The operating profit of the group was ?2,648 million 2007, recording 16...
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The operating profit of the group was ?2,648 million 2007, recording 16.1% increase over 2006 . source: TNS Worldpanel With share of around 31, 55% of the Grocery Market in the UK, which is approximate to the combined share of its main competitors – Asda(16,60%) and Sainsbury(16,22%), Tesco is a definite Market leader ...
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