Tesco marketing strtegy

Essay specific features

 

Issue:

Business

 

Written by:

Ricardo R

 

Date added:

November 18, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

6 / 1650

 

Was viewed:

6931 times

 

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Essay content:

It is increasingly useful to relate such influences to growing trends towards globalizations-of possible futures, to consider the extent to which strategies might need to change. 1) Political/legal - Monopolies legislation - Environmental protection laws - Taxation policy - Foreign trade regulations - Employment law - Government stability 2) Economic factors - Business cycles - GNP trends - Interest rates - Money supply - Inflation - Unemployment - Disposable income - Energy availability and cost 3) Socio cultural factors - Population demographics - Income distribution - Social mobility - Lifestyle changes - Attitudes to work and leisure - Consumerism - Levels of education 4) Technological - Government spending on research - Government and industry focus on technological effort - New discoveries/development - Speed of technology transfer - Rates of obsolescence 1...
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It is increasingly useful to relate such influences to growing trends towards globalizations-of possible futures, to consider the extent to which strategies might need to change. 1) Political/legal - Monopolies legislation - Environmental protection laws - Taxation policy - Foreign trade regulations - Employment law - Government stability 2) Economic factors - Business cycles - GNP trends - Interest rates - Money supply - Inflation - Unemployment - Disposable income - Energy availability and cost 3) Socio cultural factors - Population demographics - Income distribution - Social mobility - Lifestyle changes - Attitudes to work and leisure - Consumerism - Levels of education 4) Technological - Government spending on research - Government and industry focus on technological effort - New discoveries/development - Speed of technology transfer - Rates of obsolescence 1...
displayed 300 characters

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