Essay heading: The Art of Advertising: Newtype USA

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Issue:

Art

 

Written by:

Marie Brazeil

 

Date added:

July 1, 2009

 

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No of pages / words:

2 / 518

 

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Essay content:

I noticed that a big portion of the advertisements I saw in the magazine were very simple with lots of color. "Make it simple. Make it memorable. Make it inviting to look at…” (Content), as said by Leo Burnett. For instance, in one ad there was a simple picture of an anime cover with a crimson red background...
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For instance, in one ad there was a simple picture of an anime cover with a crimson red background. Another had the logo of their product in black with a brilliant purple background. Other advertisements aren't as simple, but stretch the color out through many different items in the image. Going back to minimalist art and beautiful scenery, you can't make either effective without the use of color...
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