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Essay

The Coca Cola Company

Essay specific features

 

Issue:

Business

 

Written by:

Damon G

 

Date added:

December 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1699

 

Was viewed:

9024 times

 

Rating of current essay:

 
Essay content:

He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born. Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample...
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In the first year, he spent $46 on advertising. Pemberton sold the rights for ?Coca-Cola' to Asa G. Candler who founded The Coca-Cola Company in 1892. Candler was a confirmed believer in the power of advertising. He fervently plunged into the world of mass-merchandising, ensuring the ?Coca-Cola' trademark was depicted on countless novelty products such as fans, calendars, clocks, ornate led glass chandeliers and urns...
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