The Cola Wars

Essay specific features

 

Issue:

Business

 

Written by:

Phillip C

 

Date added:

July 20, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

18 / 4813

 

Was viewed:

10102 times

 

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Essay content:

For many years, Coca cola had the cola market cornered. Pepsi was a distant, nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old, Pepsi: new. The first magazine ad for coca-cola appeared in Munsey's in 1902. Soon there were serving trays with images of people enjoying Coca-cola and glasses with the cola's name on them...
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Soon there were serving trays with images of people enjoying Coca-cola and glasses with the cola's name on them. At this time Coca-cola and Pepsi were served in drugstore soda fountains. In 1934, he marketed Pepsi in a 12-ounce bottle for 5 cents. At that time, Coca-cola was sold in a 6-ounce bottle for 10 cents...
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