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Essay heading: The Consumer And The Gimmick
 
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Issue: Music and Movies
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Date added: August 27, 2001
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No of pages / words: 5 / 1176
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One example involves the group Verve Pipe and their hit song "The Freshman." This songs LP was out in December. No one noticed it until halfway through the month of March. "The Freshman" was played every thirty minutes on the radio and fifteen times a day on MTV. This in my opinion results in the complete overplay of one bands hit song...
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This in my opinion results in the complete overplay of one bands hit song. Now we consider them a "One hit wonder." The Verve Pipe has more good music, but who is to say that anyone will ever hear it? Another thing that hurts the industry is the reliance on gimmicks. Finding talent in a band that relies on gimmicks is as easy as lifting a three-hundred pound man above you head...
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