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Essay

The CreoScitex penguin parade

Essay specific features

 

Issue:

Business

 

Written by:

Alan C

 

Date added:

December 5, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2034

 

Was viewed:

5775 times

 

Rating of current essay:

 
Essay content:

The extensive PR campaign generated unprecedented media coverage valued at $2.5 million on an investment of $0.5 million. The campaign evolved from mere publicity into the nation's theme of the period and evoked endless reactions. CreoScitex/penguins are now a brand name illustrating color, humor and innovation...
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CreoScitex/penguins are now a brand name illustrating color, humor and innovation. Statement of problem/opportunity CreoScitex, the world's leading company in the prepress business, was formed on April 2000, by the merger of Scitex' pre-press division and Creo of Canada. The dually (Hertzelia?Vancouver) based company uniquely combines the worlds of technology and art...
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