Teaching Purpose: To illustrate the strategic issues facing a business-to-business online market maker.
HBS Number: 9-800-327 Type: Case (Field)
Publication Date: 2/28/2000
Geographic Setting: New York, NY Industry Setting: construction
Company Size: start-up Number of Employees: 25
Event Year Start: 1999 Event Year End: 1999
Subjects: Building materials industry; Business policy; Business to business; Construction; Electronic commerce; Entrepreneurship; Internet; Vertical integration
Kmart, Inc... displayed 300 characters
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and Builders Square
Add View 25 pp. Case
Meulbroek, Lisa; Barnett, Jonathan
In 1997, Kmart received an offer from retail buyout specialists Leonard Green & Partners for the purchase of its ailing 162-store home improvement chain, Builders Square. Green’s offer included a $10 million cash payment, a warrant to
HBS Number: 9-200-044 Type: Case (Library)
Publication Date: 2/3/2000 Revision Date: 7/12/2000 Industry Setting: building supplies retailing Gross Revenues: $2... displayed next 300 characters
Learning Objectives: To illustrate the development of market segmentation options, using a combination of market and consumer data, financial analysis, stakeholder inputs, and other analytic resources; demonstrate how quantitative analysis can be used to support a strategic marketing decision by asking students to review multiple data inputs and to calculate the bottom line impact of proposed options; and highlight the issues involved in managing a business that is experiencing a changing competitive environment...
Cultural diversity is based on the idea that cultural identities should not be ignored, but instead, should be valued. The importance of cultural diversity in the workplace has been, for the most part, accepted in American business...
Emphasize that the supplier-diversity program has to be in sync with the company's philosophy, its stated values, and its mission statement. For example, if the overarching goal is faster revenue growth, the diversity strategy should help the company achieve that objective...
One major risk for both customers and businesses is the security of purchases. There are options now to have a secure website in order to make purchases, but some are still concerned of the security level...
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