The effect on Energy Drinks, Alcoholic Energy Drinks Research paper

Essay specific features

 

Issue:

Social Issues

 

Written by:

Tonya I

 

Date added:

July 15, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4428

 

Was viewed:

6692 times

 

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Essay content:

Nonalcoholic energy drink producers promote youth consumption using “grassroots” level marketing strategies, as opposed to traditional channels (such as television, radio, magazine, and outdoor advertising). Companies are looking for “one-on-one relationships” gained through events, extreme sports sponsorships, Internet interactions, text messaging, and communication among users on Internet sites such as MySpace and Facebook...
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Alcoholic energy drink producers have built on the popularity of nonalcoholic energy drinks in two ways: 1) promoting the mixing of energy drink products with alcohol 2)marketing premixed alcoholic energy drinks. Efforts to encourage the mixing of alcohol with energy drinks serve as a stepping stone to building a separate beverage category of premixed alcoholic energy drinks...
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