The Effects of Advretising and Media on Society

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Mary V

 

Date added:

April 15, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1817

 

Was viewed:

8226 times

 

Rating of current essay:

 
Essay content:

Consumer minds' can be changed, opinions molded. Images of men influence the gender role attitudes that men express soon after exposure to the images. "Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus neutral they were and whether the models were the same age or much older than the viewers...
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Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to approve relatively nontraditional views after exposure to neutral models." This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising...
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