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Essay

The Effects of Communication

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Issue:

Business

 

Written by:

Jason S

 

Date added:

September 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1143

 

Was viewed:

5328 times

 

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Essay content:

This is apparent in the case study "There's a syringe in my Pepsi can!" Effective communication is the key to successful communication to the Pepsi crises. (Center, 2003) Case Background In this case the consumer claimed to have found a hypodermic syringe in a can of diet Pepsi. This was quickly followed by many similar reports from around the country...
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This was quickly followed by many similar reports from around the country. Pepsi immediately produced and distributed information showing that it was impossible for a foreign substance to make its way into the canning process. The president and other top managers made themselves available to the media where they explained the company's safety measures in the canning process...
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