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Essay

The Energy Bar Industry

Essay specific features

 

Issue:

Business

 

Written by:

Aubrey H

 

Date added:

April 9, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1290

 

Was viewed:

3333 times

 

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Essay content:

Initially, the product was marketed and distributed at bike shops and events where running and biking were the competition medium. As this new category began to expand, new entrants began to enter the market. These new entrants began to segment the food bar market into several categories. The primary consumers of the food bar market can be separated into three major segments: energy bars, sports bars, and weight loss bars...
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As this new category began to expand, new entrants began to enter the market. These new entrants began to segment the food bar market into several categories. The primary consumers of the food bar market can be separated into three major segments: energy bars, sports bars, and weight loss bars. In the US, the food bar market is dominated by several companies: PowerBar, Balance Bar, Luna, MetRx, and Clif Bar...
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General issues of this essay:
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