The Essence of Retail Brands

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Monica S

 

Date added:

January 14, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

13 / 3394

 

Was viewed:

4875 times

 

Rating of current essay:

 
Essay content:

This paper explores indepth the relationship between store experience and the perceptions of brand image with emphasis on the importance of product and mix in retail, role of merchandising, multi sensorial store ambience, displays, quality of staff and consumer loyalty. The methodology is based on the current body of theory in the area of building strong fashion retail brands and experiential marketing...
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The hugely successful fashion brand, Zara, has been studied indepth to explain the strong linkages between fashionable merchandise and delightful store experiences in creating powerful and differentiated retail brands. The notion of the "brand" has a long history. Brands have always been closely related to cultural values...
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