"We've already placed our bets, and our peak shipping period is going on right now," says Mattel CIO Joe Eckroth. "From our perspective, and from our point-of-sale data, we're already seeing positive momentum on key products." Swan Lake Barbies and Hot Wheels T-Wrecks are flying off the shelves, he says, and the company is "shipping those to the customers as quickly as they'll take them...
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Last August, the company installed a new transportation-management system that Eckroth says has saved it a lot of money by reducing the number of less-than-full truckload shipments and optimizing its shipping networks. And Mattel has gotten forecasting down from "monthly to weekly buckets," he says. "We aren't building more stuff than [stores] need, and they're getting it when they want it...
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