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Essay

THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL

Essay specific features

 

Issue:

Business

 

Written by:

Mary C

 

Date added:

March 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2301

 

Was viewed:

9311 times

 

Rating of current essay:

 
Essay content:

1). Customers are fundamental in the hospitality industry and it is what customers think and feel that defines the marketing orientation (Hsu & Powers, 2002, p. 2). It is essential to meet consumers’ needs. If the product is not purchased, the fault usually lies in the marketing of the product (Neff, 2005)...
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276). The principle forms of promotion utilized are as follows: coupons, discounts, premiums, games and sweepstakes, merchandising, packaging and sampling. Coupon redemption is the second most popular form of marketing as indicated in the table below (Hsu & Powers, 2002, p. 299). PURPOSE The focus of this research is to examine the effectiveness of coupons as a marketing tool within the casual dining segment of the foodservice industry...
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General issues of this essay:
Consumer buying behavior and the role of coupons coupons Marketing a New Product Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations Marketing to Children Consumers Marketing: Product Loyalty marketing plan for a new product marketing tool new product marketing THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Tourism Product Marketing Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? Marketing: Product Description How the Marketing World Negatively Affects Consumers through Advertisement marketing a new product
 

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