The Impact of Media Hype on Consumer Demand: The Case of Mad Cow Disease in the United States

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Issue:

Science

 

Written by:

Toni F

 

Date added:

September 24, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

16 / 4453

 

Was viewed:

3094 times

 

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Essay content:

While concerns over the results generated by the model are raised, the estimated structural change variable is indeed found to be significant for the beef share equation suggesting that media in the case of MCD has had a negative impact on consumer demand for beef. TABLE OF CONTENTS Abstract i Table of Contents ii Introduction: 1 Literature Review 2 Methodology 3 Data 6 Estimation Procedure 9 Results 11 Discussion and Critique of results 15 Conclusions 16 References 18 INTRODUCTION: In March of 1996 the British beef industry was dealt an incredible blow when a European Union commission imposed a worldwide ban on the export of UK beef...
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The ban was imposed after an outbreak of mad cow disease (MCD) in Britain. MCD is the laymen term for Bovine Spongiform Encephalopathy (BSE), a disease that leads to deterioration of the brain tissue in beef and dairy cattle. It is the hypothesized link between MCD and Creutzfeldt Jakob Disease (CJD), the similar condition in humans, which led to the imposition of the export ban on British beef...
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