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Essay heading: The Importance Of Analyzing Customer Profitability
 
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Issue: Business
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Date added: September 30, 2007
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No of pages / words: 6 / 1490
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This allocation of costs through customer profitability analysis allows managers to classify customers into useful categories based on profitability. There is obviously no sense in focusing limited time and resources towards customers that are not profitable. How is Customer Profitability Analysis Accomplished? As Merrifield states, “you can never get a perfect ranking of accounts from best to worst,” due to the problem of allocating fixed, mixed and variable costs...
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There is obviously no sense in focusing limited time and resources towards customers that are not profitable. How is Customer Profitability Analysis Accomplished? As Merrifield states, “you can never get a perfect ranking of accounts from best to worst,” due to the problem of allocating fixed, mixed and variable costs...
displayed next 300 characters

 
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