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Essay heading: The Jam Market In Austria 2008
 
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Issue: Business
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Date added: January 14, 2004
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No of pages / words: 17 / 4563
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To generate an overall market penetration figure for Austria, the results need to be combined with details of consumer purchases. In conclusion, we state that the possibility of a company that wants to enter the Austrian marmalade/jam market would be a hard bargain. The company would not be able to achieve a major market share due to saturation of the market, the simplicity of the product and the fact that people have already got a wide range of high quality products...
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The company would not be able to achieve a major market share due to saturation of the market, the simplicity of the product and the fact that people have already got a wide range of high quality products. Even so, the penetration of the market could be achieved by factors as: (Brand new flavour in the jam market (process); Low price (price); Concentrate on a segment of people ex...
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