The Latest Trends in Marketing Methods in the Brewing Industry

Essay specific features

 

Issue:

Business

 

Written by:

Miriam P

 

Date added:

December 26, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

17 / 4534

 

Was viewed:

6623 times

 

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Essay content:

Main Consumers of Beer Source: Primary ? Groups Targeted by Beer Industry Marketers The target groups of the brewing industry vary slightly from the main 3 consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers...
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The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups works and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and Marketing Manager, says that "all efforts to sell must be made to these target groups...
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