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Essay

The new Beetle

Essay specific features

 

Issue:

Business

 

Written by:

Molly A

 

Date added:

September 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 682

 

Was viewed:

9595 times

 

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Essay content:

Target the younger, Gen X audience: The New Beetle target market encompasses young people (18-34), who are single or married without children, who having unique and active lifestyles. Advantages: • The design of the new Beetle (honest, simple, reliable, original, safe and high performance car) appeals to the Gen X audience...
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They make the car “personable”, human” and “individual” – the Gen-X’ers can relate to that. • The car’s heritage in spirit should also connect emotionally with the Gen X audience. • The “Drivers Wanted” campaign applies directly to this audience. VW can continue promoting this car to the Gen X’ers under this umbrella...
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