THE REALITY CUSTOMER BASE

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Issue:

Business

 

Written by:

Leroy K

 

Date added:

October 7, 2012

 

Level:

High school

 

Grade:

A

 

No of pages / words:

1 / 62

 

Was viewed:

3352 times

 

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Essay content:

In general, though, you want to use the grid strategically. It helps you determine which customer segments to focus on, where to allocate resources, and how to design appropriate propositions for each. The grid can help you visualize and manage what may be the quintessential business process: creating more profitable-promoter customers...
displayed 300 characters

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In general, though, you want to use the grid strategically. It helps you determine which customer segments to focus on, where to allocate resources, and how to design appropriate propositions for each. The grid can help you visualize and manage what may be the quintessential business process: creating more profitable-promoter customers...
displayed 300 characters

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