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Essay

The Right Brain Approach: Psychology in Advertising

Essay specific features

 

Issue:

Psychology

 

Written by:

David C

 

Date added:

April 16, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1227

 

Was viewed:

9445 times

 

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Essay content:

They wanted the answer to the "why" question, so they began to read about the two sides of the brain, and how they differ. They found out that the left side of the brain is used for logic, language, reasoning, rationalizing and other cognitive functions. It is also the location for short-term memory...
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It is also the location for short-term memory. The right side of the brain functions in emotions, creativity, motivation and long-term memory. According to this website, people will always explain their reasons for consumer decisions and behavior through rationalizations, because they want to sound like logical, intelligent people...
displayed 300 characters

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