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Essay

The role of Marketing in Telstra International

Essay specific features

 

Issue:

Business

 

Written by:

Sara S

 

Date added:

March 7, 2015

 

Level:

University

 

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No of pages / words:

8 / 2203

 

Was viewed:

6119 times

 

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Essay content:

Telecom Australia continued to be operated by the Postmaster Generals Department until 1975 when it was created as a separate entity. In 1982 Telecom Australia became the official Telecommunications Corporation for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies...
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On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies. The company has been trading international since 1993. Currently Telstra operates in over 19 countries worldwide (Appendix One). Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally...
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