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Essay

The ultimate marketing machine

Essay specific features

 

Issue:

Business

 

Written by:

John K

 

Date added:

July 28, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2881

 

Was viewed:

5965 times

 

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Essay content:

It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores...
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He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said...
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General issues of this essay:
First USA and Internet Marketing Internet Marketing Management Internet Marketing Internet Marketing Internet Marketing Internet Marketing Internet Marketing Internet Marketing internet marketing The ultimate marketing machine E-commerce and Internet Marketing Internet Business and Marketing Internet Marketing Research Internet Marketing Internet Marketing
 

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