Theory Of Perception And Its Implications For Marketers

Essay specific features

 

Issue:

Business

 

Written by:

Jeremy R

 

Date added:

July 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5810

 

Was viewed:

2206 times

 

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Essay content:

This report examined Western Potatoes marketing campaign for the years 2008 and 2009. It was the aim of the report to evaluate, whether the undertaken actions of Western Potatoes were appropriate with respect to the existing theories and concepts of perception. In addition the report proposed possible recommendations for ameliorations...
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This research revealed some valuable findings for marketers: Perception has a crucial impact on the image a consumer attributes to a brand or product. Customer’s perception can be influenced by personal, situational and stimulus factors. Image is the long lasting perception of a brand and influences consumers’ buying decision...
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