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Essay

Thorntons

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey M

 

Date added:

September 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 690

 

Was viewed:

2351 times

 

Rating of current essay:

 
Essay content:

Their marketing mix reflected these different needs. Regarding the children segment, they created different themes like Dinosaurs, Fossils and Dalmatians spots. The Strategy Development Directions framework will give use a more specific and global image of Thorntons Strategy. Protect/Build Consolidation: ? Chocolate scented ? Relaunch of Continental range ? Chocolate champagne bottle Market penetration ? Snack bar ? Chocolate on stick ( For Easter) Product development ? Ice cream Market Development ? Supermarket customers ? Us Market ? Europe (France, Swiss etc...
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Strategies adopted by Roger Paffard Mr Paffard developed a strategy of diversification, products development and Strong brand name. He also expands the channels of distributions. Mr Paffard sees expansion as route to success Expanding its portfolio to include such products as ice cream, liqueurs or sauces is seen as the most likely means of generating future growth...
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General issues of this essay:
Brand Development Brand Strategy And Imc Brand Strategy and Management brand strategy Evaluation of Corporate Diversification Strategies L'Oreal's global brand management strategies LVMH: Diversification strategy into luxury goods Lvmh: Diversification Strategy Into Luxury Goods Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Rebuilding Brand Strategy The marketing strategy about the products of company Thorntons' Strategy Over The Years Unilever: diversification strategy When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Low Costs, Strong Brand: AirAsia’s Formula for profitability
 

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