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Thorntons_case_study.doc

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Issue:

Business

 

Written by:

Kathie C

 

Date added:

November 10, 2014

 

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Grade:

B

 

No of pages / words:

21 / 5747

 

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231 times

 

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Essay content:

During that time Thorntons had set out to follow a series of strategic initiatives involving the reorientation of the company towards becoming a retail-focused business, increasing the scale of the company’s manufacturing and retailing operations and developments that would affect the company’s product range, the markets served and product positioning...
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In addition in-house manufacture is felt to protect the exclusivity of Thorntons’ principal recipes. None-core products, such as solid chocolate bars, are largely supplied by outside producers. Similarly the manufacture of basic liquid chocolate, a capital intensive process, is by an outside supplier, the supplier achieving buying and processing economies of scale beyond those that would be available to Thorntons...
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