Three concepts of social responsibility of Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Anh W

 

Date added:

December 20, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 762

 

Was viewed:

8478 times

 

Rating of current essay:

 
Essay content:

In addition to sales through company-operated retail stores, Starbucks sells whole bean coffees through supermarkets and it has leveraged its brands by expanding beyond its coffee kiosks and stores to bring the Starbucks’ coffee experience directly to workers at their employer’s offices. Through its business alliance programs, corporate cafeterias and other businesses are able to serve Starbucks coffee and its related products...
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Through its business alliance programs, corporate cafeterias and other businesses are able to serve Starbucks coffee and its related products. Starbucks reinforces its brand through multiple channels ranging from the relatively low profit grocery market segment to the high profit margin, experience-based, retail business cafes and kiosks...
displayed 300 characters

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