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Essay

TiVo

Essay specific features

 

Issue:

Business

 

Written by:

Jack S

 

Date added:

July 16, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

8 / 2152

 

Was viewed:

282 times

 

Rating of current essay:

 
Essay content:

Along with this feature TiVo can also record up to 30 hours of programming without the hassle of videotape. The TiVo system can automatically detect and record the shows customers are used to watching based on their individual viewing patterns. With TiVo, customers are fortunate to watch anything they want whenever they want to...
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With TiVo, customers are fortunate to watch anything they want whenever they want to. TiVo's marketers estimate that the market size for the digital receiver would be approximately 48,000 men and women subscribers by June 2000. With an increase of almost 33,000 subscribers a year from December 1999 to June 2000, TiVo was purchased more by middle and upper class individuals...
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General issues of this essay:
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo TiVo Tivo Tivo Tivo Tivo Tivo tivo TIVO tivo TiVo TiVo TiVo
 

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