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Essay

Tivo

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Issue:

Business

 

Written by:

Albert C

 

Date added:

August 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2103

 

Was viewed:

1421 times

 

Rating of current essay:

 
Essay content:

However as with most technology products, we found that the TiVo experience and concept was difficult to convey to its target segment ? evident in TiVo's lack of sales. Adding to this challenge, was the fact that there was no uniform way that TiVo was being presented or sold in retail stores like Best Buy; existing research showed that some sales representatives said that TiVo was a super VCR, however they were not able to give live demonstrations in the store to show what the product was capable of doing...
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However as with most technology products, we found that the TiVo experience and concept was difficult to convey to its target segment ? evident in TiVo's lack of sales. Adding to this challenge, was the fact that there was no uniform way that TiVo was being presented or sold in retail stores like Best Buy; existing research showed that some sales representatives said that TiVo was a super VCR, however they were not able to give live demonstrations in the store to show what the product was capable of doing...
displayed 300 characters

General issues of this essay:
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo TiVo Tivo Tivo Tivo Tivo Tivo tivo TIVO tivo TiVo TiVo TiVo
 

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