Tobacco Advertising Makes Young People Their Chief Target

Essay specific features

 

Issue:

Social Issues

 

Written by:

Nancy C

 

Date added:

May 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 742

 

Was viewed:

9896 times

 

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Essay content:

The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts). The kings of these media ploys are Marlboro and Camel. Marlboro uses a fictional western character called The Marlboro Man, while Camel uses Joe Camel, a high-rolling, swinging cartoon character...
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Joe Camel, the "smooth character" from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America. Dr. Lonnie Bristow, AMA (American Medical Association) spokesman, remarks that "to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless...
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