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Essay heading: Tommy
 
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Issue: Biographies
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Date added: February 18, 2002
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No of pages / words: 3 / 624
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In 1985, Hilfiger hired legendary ad man George Lois to develop a billboard to place in the center of New York’s Times Square. The now famous “hangman ad” ignited the designer’s career and launched a dynamic and productive relationship between Hilfiger and Lois. They recently collaborated on the book Iconic America, which presents a mosaic of over 400 iconic and iconoclastic images from the melting pot of the American experience...
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They recently collaborated on the book Iconic America, which presents a mosaic of over 400 iconic and iconoclastic images from the melting pot of the American experience. In the 1990’s, Hilfiger became a pioneer in the industry by featuring emerging music talent in his advertising campaigns. These innovative initiatives bolstered Hilfiger’s subsequent success...
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