The similarities are the container shape and the target customers. But differences are first the unique flavor which is lemongrass flavor. Secondly, we have differences sizes for our product but Sun Silk” shampoos have only one size. Finally, our price is 8 Dr which less than the main competitors price which it 10...
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Our competitor forced us to sate our price to be less than him and to but a new flavor to our product to get the power to computes the main competitors and the others 4. Marketing Strategy and Adverting: We are planning to advertise on TV, magazines, newspaper, cinema, billboard and in the malls. We will advertise on TV when or during important shows that attracts people for example the news, football match...
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Li Ning Marketing Case Study Should Li-Ning allocate additional resources to expand on these two markets, they would be able to increase their profits and market shares significantly...	2 / 481
Lining Active in sports As to Exhibit 5 in the case, students aged 14-24 with family monthly income above 1000 are the most active group in sports. 6. Brand Proposition Young, dynamic, energetic and affordable (important) for Chinese, this is another reason for us not to focus mainly on segmentations aged less than 14 and above 35...	2 / 507
LI Ning Marketing Plan Though distinctive, the oriental theme is not effective in satisfying customer?¦s Chinese perception for success, fashion and keeping-ahead. A reinforced international branding could fill customer?¦s perception better and attract more customers...	5 / 1160
How has globalisation changed China? Available from http://forhonor.bokee .com/4246123.html(Accessed 10 September 2006)	1 / 265