Additionally, modern society is a major factor in tourist motivation. Whether to simply escape from the pressures and stress of modern life or to seek the authentic, satisfying and meaningful experiences elsewhere, people increasingly believe that the only way to survive in modern society is to regularly remove themselves from it, albeit on a temporary basis... displayed 300 characters
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Thus, in short, tourism is both caused and sustained by modern society.
However, tourism is not a single, well defined activity. Tourism encompasses an enormous variety of holidays, modes of transport, destinations and activities, each of which increase or decrease in popularity over time. In other words, the developments and trends that have, and continue to, occur in tourism cannot be simply explained as resulting from the modernisation of society... displayed 300 characters
