Tourism Product Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Angela H

 

Date added:

July 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2200

 

Was viewed:

1298 times

 

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Essay content:

Indeed, according to Ingram and Daskalakis (1999:24), ?the dominance of manufacturing industries has waned?and has been replaced by a buoyant services sector in which the hospitality industry has become one of the world's largest industries with an international identity'. Furthermore, Akan (1995:39) refers to the importance of the services sector in the global economy stating that ?the economic share of services?accounts for more than half the sum of all GNPs worldwide' , while according to the World Travel and Tourism Council, ?tourism industry constitutes 11 per cent of global GDP?and?...
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by 2010, the tourism economy contribution is estimated to grow to 12 per cent of global GDP, and will support 250 million jobs, 9 per cent of total employment (stated in Rita, 2000:434). Therefore, the hospitality/tourism sector constitutes a very important service sector that can contribute to the auxesis of the economic and social welfare...
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