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Essay heading: Tourism Product Marketing
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Business |
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| Date added: |
August 1, 2005 |
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8 / 2200 |
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Essay content:
Furthermore, many tourism academics and practitioners predict that the tourism and hospitality industry is set to continue beyond the millennium.
Generally, some of the elements that best depict the current era in terms of the hospitality and tourism sector are the following:
? Dominance of the services sector over the manufacturing sector
? Global recognition of the significance of the tourism sector (Akan, 1995; Rita, 2000)
? Increase of competition in tourism due to the increase of globalisation, technology and communications development, change of consumers' needs (they are more demanding and more price/value sensitive, they tend to search for quality (Parasuraman et al 1985; 1988), and their expectations are more (Marcjanna and Samuel, 1998))... displayed 300 characters
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To be more specific, nowadays, companies are increasingly aware of the importance of quality as a source that can lead them to differentiate successfully and obtain a competitive advantage in the antagonistic marketplace (Ingram and Daskalakis, 1999; Mei et al, 1999; Akan, 1995; Asubonteg et al, 1996, Parasuraman et al, 1985; 1988; 1994; Gabbie and O'Neill, 1996)... displayed next 300 characters
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