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Essay

Toyota: On the Way to Number One

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Issue:

Business

 

Written by:

Barbara G

 

Date added:

June 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4224

 

Was viewed:

7661 times

 

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Essay content:

The first Toyoda car, the Type A1, was 62 horsepower, with a maximum speed of 62 mph. Toyoda Motor Company was split off from the loom works in 1937. Growth was slow from 1936 to 1943, only 1,757 cars were made ? 1,404 sedans and 353 phaetons (model AB), but Toyoda found true success building trucks...
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Sales hit 6,400 in 1965 and reached 71,000 by 1968, nearly doubling each year until 1971 when Toyota was selling over 300,000 vehicles per year. In 1959, the company opened its first production plant outside Japan in Brazil. From that point forward, Toyota maintained a philosophy of localizing both production and design of its products...
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