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Issue:

Miscellaneous

 

Written by:

Brian K

 

Date added:

January 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2995

 

Was viewed:

7654 times

 

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Again they are the global market leader in food categories in which they operate (like savoury, tea, Ice cream) and also in skin care and deodorants. (Its pre-packaged products are definitely a household name such as Continental, Rexona, Sunsilk, Dove, Lipton, Flora, Lynx etc).Unilever markets and sells its products in 150 countries and has an annual turnover of about 40 billion pounds(2005) by controlling its subsidiaries in 100 countries and employing about 206,000 people worldwide (www...
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William Hesketh Lever was the founder of Lever brothers while Margarine Unie had grown through mergers with other regional margarine companies in the early 1920's.In 1990's it entered the European market by concentrating on fewer core brands. (http://hbswk.hbs.edu). The beginning of the 21st century saw the company coining a major initiative plan which aims at sharpening the core products and increase the sales via definite marketing channels and in focus brand recognition...
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