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Essay

Trade Relation

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Issue:

English

 

Written by:

Gary R

 

Date added:

June 22, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3330

 

Was viewed:

5636 times

 

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Essay content:

For our purposes, we’ll refer to all such organizations collectively as “channel partners” or “resellers.” The key to targeting channel partners and the people they employ is to remember: These people work for their own organizations or for an organization other than yours – they are not employees of your company...
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Further, they likely represent other companies with which your organization competes and which have their own marketing and management strategies to get them engaged and maximize their performance. Bottom line: A channel partner and its people will generally be driven to do what is best first for their own organization, and not necessarily what your organization wants them to do...
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General issues of this essay:
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