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Essay

Trademark Law and the Internet

Essay specific features

 

Issue:

Business

 

Written by:

Cathie P

 

Date added:

July 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1389

 

Was viewed:

9441 times

 

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Essay content:

A trademark can only be granted if the item is distinctive; the spectrum of distinctiveness is measured along five categories. The mark can be fanciful, arbitrary, suggestive, descriptive, or generic. The fanciful mark is the strongest mark, it is a mark that has been invented for the sole purpose of acting as the trademark and has no other significance, for example EXXON...
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An arbitrary mark is one that uses a device that has common meaning but no relation to the goods or services, such as Apple used for computers. A suggestive mark is one that suggests quality or characteristic of the goods with use of some imagination. One example is Microsoft, which implies software for microcomputers...
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General issues of this essay:
Generic BenchMarking Generic Benchmarking Generic Benchmarking Generic Benchmarking Generic Strategies generic benchmarking generic benchmarking Harry Potter Trademark Mba 570 Teratech Generic Benchmarking Trademark Law and the Internet WWF's Generic Product Trademark Infringement GENERIC BENCHMARKING Generic generic benchmarking
 

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