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Essay

Trap-Ease America: The Big Cheese of Mousetraps

Essay specific features

 

Issue:

English

 

Written by:

Sara W

 

Date added:

September 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2585

 

Was viewed:

9764 times

 

Rating of current essay:

 
Essay content:

The trap lures the mouse into a square tube in which it finds itself trapped alive. Thus, there is no danger in baiting and setting the trap, and there is no “mess” resulting from the trap’s operation. Martha is marketing the trap directly to large retail store chains such as Safeway and Kmart...
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The traps are sold in packages of two and are priced at $2.49—about five to 10 times the price of the traditional, spring-loaded trap. Martha has been promoting the mousetrap through trade shows and personal selling. As the case opens, she has just returned from a trade show at which the mousetrap received the award as Best New Product of the Year...
displayed 300 characters

General issues of this essay:
trap-ease Evaluate Marketing Opportunities - Tilba Cheese Case Study MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Real Madrid Marketing Harvard Business Case Trap Ease Traps Mice Easily Trap Ease Trap-Ease America Trap-Ease America Trap-Ease Trop Ease America trap ease trap-ease Trap-Ease America: The Big Cheese of Mousetraps Trap-Ease America Trap-Ease
 

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